Five options. Pick one number and use that option's banner, headline and Featured tile together. Every option points people to the book you've already written, The Truth About Student Behaviour, with the same word already on your banner: “BEHAVIOUR”. Each one keeps what you already have (800+ principals, your book, The Age, 7NEWS, ABC and Today) and makes it big enough to read on a phone.
Every banner and Featured tile, full size, ready to upload.
Partnered with 800+ Aussie principals | Former Principal | Author, The Truth About Student Behaviour | Founder, Real Schools | Keynote Speaker | The Age · 7NEWS · ABC | DM "BEHAVIOUR"
I help principals build calmer schools where staff stay | 800+ Aussie principals partnered | Former Principal | Founder, Real Schools | The Age · 7NEWS · ABC | DM "BEHAVIOUR"
Author, The Truth About Student Behaviour (free eBook) | Former Principal | 800+ Aussie principals partnered | Founder, Real Schools | Keynote Speaker | DM "BEHAVIOUR"
800+ Aussie principals partnered with Real Schools | Former Principal | Author, The Truth About Student Behaviour | Keynote Speaker | The Age · 7NEWS · ABC | DM "BEHAVIOUR"
For principals whose staff are worn down by student behaviour | Former Principal | 800+ Aussie principals partnered | Founder, Real Schools | The Age · 7NEWS · ABC | DM "BEHAVIOUR"
32 chapters across five parts, from What's Wrong With You? and What to Stop Doing to What to Start Doing, with a real school story recorded for every chapter. Free as an eBook and an audiobook on the Real Schools site.
Featured link: realschools.com.au/books/student-behaviour/ebook/
Send this to anyone who likes or comments on one of your posts, or anyone you've just connected with. Swap the highlighted bits for each person.
Hey [FIRST NAME], I'm about to head out for a few laps of the Dromana cricket ground, so I thought I'd send this quickly before I forget.
I saw you [liked / commented on] my post about [TOPIC] (or: thanks for connecting!), so I wanted to say hello properly.
I'm Adam. I'm a former principal, and I run Real Schools. We work with principals for three years to build a school culture where behaviour gets better and staff want to stay.
I had a look at your school, and you reminded me of [PRINCIPAL NAME] at [PARTNER SCHOOL].
Their team [RESULT].
It works because we don't run one PL Day and leave. A former principal from our team works alongside your staff for three years. At Burrowes State School, that took suspensions from 38 down to 8 in a year.
It's taken us 14 years and more than 800 Aussie principals to get this right.
Right now we've got an offer where [THE OFFER].
As you can imagine, the sticker chart isn't a big fan of us haha.
Anyway, I really need to get moving before the sun goes down.
Would you like me to walk you through how it works? I've got [TIME 1] or [TIME 2] free tomorrow.
If not, no worries at all. I'm happy to just send you a free copy of my new book, The Truth About Student Behaviour.
Nice to meet you!
Cheers,
Adam
Your book is the free first step. The workshop is the next one. Send these to principals on your list, one message at a time, and stop after three. Swap the highlighted bits before you send.
The real steps one state school took to cut suspensions by close to four in five in a year, and what your school can start on Monday.
Online, 90 minutes, straight after school · a small room of [SEATS] principals · {Day + date}
Burrowes State School in Queensland had 38 suspensions this time last year. In 2026 it's at eight, and the biggest change was how they bring kids back. For secondary principals, use Clarence High School instead: suspensions more than halved, attendance about five points above the state average, and the best NAPLAN results in the school's history.
If you've chatted with them before, open with: "Hey {First}, I remember we were chatting about [X] at [WHERE]." Then carry on with the invite. [SQUARE BRACKETS] = you fill it in. {Curly brackets} = fills in automatically.
Hey {First name}, I know this is a bit random.
I'm hosting a small online workshop for principals on {Day + date}, walking through exactly how Burrowes State School took suspensions from 38 down to 8 in a year.
Would you like to come?
Hey {First name}, I know this is a bit random.
I'm hosting a small online workshop for secondary principals on {Day + date}, walking through exactly how Clarence High School more than halved its suspensions and got the best NAPLAN results in its history.
Would you like to come?
Hey Karen, I remember we were chatting about attendance at the Queensland principals' conference.
I'm hosting a small online workshop for principals on Wednesday 21 October, walking through exactly how Burrowes State School took suspensions from 38 down to 8 in a year.
Would you like to come?
Hey {First name}, I was chatting to a principal at [SCHOOL LIKE THEIRS, e.g. a state primary in the same region] who's stuck on [PROBLEM], and it reminded me to reach back out.
Keen to come?
Hey {First name}, I swear this is my last message haha.
It'll be a room of [SEATS] principals on {Day + date}, and we'll go deep on the return ... how a kid comes back into class after a suspension so something actually changes.
If you'd like a seat, you can book here: [LINK]
Once I see you've booked, I'll give you a quick call so I can hear what you'd most like to get out of it and run you through who else will be in the room.
And if you're snowed under, just let me know and I'll reach out for the next one.
Awesome, we'd love to have you there! Here's the link: [LINK]
Do you have 5 minutes at [TIME] or [TIME] today? I'd love to run you through who else is coming.
Subject: Your private invite: principals workshop, {Day + date}
Hi {First name},
I'm hosting a small online workshop for principals on {Day + date}, walking through exactly how Burrowes State School took suspensions from 38 down to 8 in a year.
Would you like to come?
Adam
Subject: Re: Your private invite
Hi {First name},
I was chatting to a principal at [SCHOOL LIKE THEIRS] who's stuck on [PROBLEM], and it reminded me to reach back out.
Keen to come?
Adam
Subject: Last one from me
Hi {First name},
I swear this is my last email about it.
It'll be a room of [SEATS] principals on {Day + date}, and we'll go deep on the return ... how a kid comes back into class after a suspension so something actually changes.
If you'd like a seat, you can book here: [LINK]
Once I see you've booked, I'll give you a quick call so I can hear what you'd most like to get out of it.
And if you're snowed under, just let me know and I'll reach out for the next one.
Adam
Primary and state school principals: the Burrowes invite. Secondary principals: the Clarence invite. For secondary emails, swap the Burrowes line for the Clarence line.
{Company}: their school. "I'm hosting a small online workshop for principals like you at Riverside State School…" (example school).
Their role: "…for principals and deputies running behaviour…" when you're writing to a deputy.
A shared connection: "Hey {First}, Jemma mentioned you might be keen on this." Only if it's true.
A past chat: "Hey {First}, I remember we were chatting about suspensions at the ACEL conference."
Their recent post: "Hey {First}, I saw your post about your new wellbeing team." Then the invite.
The same handful of kids being suspended again and again.
Kids coming back from a suspension like nothing happened, so nothing changes.
Good staff worn down by behaviour and talking about leaving.